Branding in Motion
Apps used
How do you design vehicle branding that remains consistent across different vehicle sizes and formats?
By treating vehicle wraps as a modular branding system, not individual designs. Each vehicle whether a Chevrolet Equinox, Toyota Corolla Cross Hybrid, or RAM 1500 has different proportions, panel breaks, and viewing angles.
Core visual components were developed to adapt to each vehicle’s surface while preserving legibility and balance at real-world viewing distances. This ensured the branding remained instantly recognizable whether the vehicle was parked, driving past, or seen in traffic.
The result is a cohesive fleet presence where every wrap feels tailored to the vehicle, yet unmistakably part of the same brand system, timeless, functional, and built to last.
System Planning
While working on these wraps, I defined :
Core brand elements that must remain consistent
Flexible zones that could adapt to vehicle-specific layouts
This allowed each wrap to feel custom-built for its vehicle while still clearly belonging to the same brand family.
Design Execution
Using Illustrator, I created vector based layouts tailored to each vehicle's dimensions and panel structure.
Special attention was paid to:
- Line weight consistency
- Typography legibility at distance
- Colour balance across large and small surface areas.
- Each wrap was adjusted to account for doors, windows, handles, and body contours without compromising the brand's visual integrity.
Adaptation Across Vehicles
The designs were then adapted across multiple vehicle formats:
- Compact SUV
- Crossover hybrid
- Full-size pickup
This step validated the strength of the system, ensuring the branding scaled effectively without distortion, clutter, or loss of clarity.
Production
Final files were prepared for print production, ensuring accuracy, durability, and consistency across installations.
These vehicle wraps are still actively in use today across Nordik fleets, reinforcing brand presence through everyday visibility.
Conclusion
This project demonstrates how thoughtful system design can turn vehicles into cohesive, moving brand touchpoints. By prioritizing structure, adaptability, and legibility, the branding remains timeless, recognizable, and effective regardless of vehicle size or format.
To this day, you can find yourself looking at some of these designs in the road!
