Nordik offers a wide range of door products with multiple customization options, making it important to communicate variety without overwhelming potential customers. The challenge was to showcase choice, quality, and craftmanship in a way that felt clear, premium, and easy to understand
at a glance.
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Research focused on how animated banners perform across different platforms, how motion can guide attention without distracting from the product, and how the same visual language could be reused across multiple door lines while remaining consistent with Nordik's existing brand.

The project was initially planned as a series of 15-second animated ads, designed to work across 1:1, 9:16, and 16:9 formats for social media placements. Each animation was structured to highlight customization options through clear sequencing, ensuring the message remained readable regardless of format or screen size.The flow was intentionally modular, allowing individual elements to be reused, reordered, or adapted across different door products without redesigning the animation from scratch.

All visual elements were illustrated in Adobe Illustrator, tracing over the existing images and then changing forms to express variety. The banner system was designed to feel flexible rather than campaign-specific, allowing it to scale across multiple products and use cases.

By keeping the illustrations modular, the system could easily accommodate new door variations while maintaining a unified visual language across Nordik’s marketing materials.

The illustrated assets were exported from illustrator using Overlord and then animated in After Effects, with motion designed to be subtle, loop-friendly, and non-intrusive. Transitions were paced to guide attention toward product features without pulling focus away from the overall browsing experience. Due to strong internal and audience response, the animation was later adapted for use as the hero banner on Nordik’s doors webpage, transitioning from a campaign asset into a permanent web feature.